One platform. Three parts that feed each other.

A player CRM that shows you who needs attention. Challenges and rewards that give players a reason to book again. And coins with real value that make it all worth playing for.

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PUP app showing the challenges screen

Player CRM — live at Home Padel

Know every player.Who plays, who's improving, who needs a nudge.

One profile per player

Level, bookings, challenge history and coin balance — synced from Playtomic, complete without data entry.

Spot who needs attention

New members finding their feet, regulars going quiet, rising players ready for more — PUP surfaces them before you'd notice at the desk.

Reach them with one campaign

Send the right message to the right group and see who came back because of it. Every result is measured against real bookings.

Challenges & rewards — live at Home Padel

Give them a reason to book again.Published in minutes, verified automatically.

Challenges your club controls

Matches, tournaments, masterclasses, club tasks — you choose the goal and the hours they point at. Playtomic verifies completion.

The PUP Card

Every player's skills, goals and achievements in one place. Visible progress is what keeps people playing on the days they're not on court.

Rewards from your own club

Players spend coins on gear in the PUP Store — or on the things you already sell: a drink, a clinic, court time.

PUP coins — optional

Rewards with real value.Not points. Money, run properly.

10 coins = €1, always

Every reward has a clear price. Give 100 coins for a challenge win and you know exactly what that win cost: €10, spent on a player who showed up.

Backed by cash, coin for coin

PUP holds real money against every coin in circulation. Players hold real value, and clubs never fund empty promises.

Worth more together

Coins work at every club and shop in the PUP network. The bigger the network, the more players want your coins — and your challenges.

The deeper questions

For club owners doing their homework.

We already run a loyalty program. What happens to our players' points?

We migrate them at full value — your players lose nothing, and every converted coin is backed with real money like any other. If a deal needs a sweetener, it goes on the software price, never on the coins.

How do you prevent players gaming the coins?

Challenge completions are verified — by Playtomic data or by your staff. Earning is capped per player, unusual patterns get flagged, and every coin's full history is on record. Cheating is hard, and finding cheaters is easy.

What does PUP replace at our club?

Usually three things: the paid loyalty tool, the member spreadsheets, and blanket discounts on empty hours. Bookings stay in Playtomic — PUP works on top.

When can we get the coin economy?

Founding clubs get it first, together with the founders. Everything on this page carries its honest status — what's live at Home Padel today, and what founding clubs unlock next.

Founding club access

Become a founding club

The first clubs on PUP get founding pricing, a direct line to the three founders, and a real say in what we build next.

One thing we don't do: free coins. Every coin in PUP is bought and backed with real money — that's what makes the rewards worth playing for.

Founding pricing

A founding discount on the CRM subscription, agreed on the call. The sweetener is on the software — never on coins.

Shape the roadmap

A direct line to the three founders and a real say in what gets built next.

Every coin in PUP is prepaid and fully backed with real money — no free coins, on principle.

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